Free · 17 checks · Built for shuls
Does your shul's website answer the Friday-afternoon question?
Paste the address. The audit scores the site on what visitors, members and newcomers actually look for, and tells you what's missing and how to add it. Most fixes are words, not code.
The audit
Visitor readiness, scored.
Who visits
Four visitors, four questions.
The regular
"When is Mincha today?" Times on the home page, kept current, ideally live from Hebcal.
The visitor
"Where is it, what should I expect, can I park?" A visiting-us page and a map link.
The newcomer
"Who's the rabbi, what kind of shul is this, how do I join?" Leadership and membership pages.
The giver
"How do I donate or pay dues?" A button in the header that works on a phone.
Fixing it
Three weekends, usually.
Put this week on the home page
Candle lighting, Mincha, Shacharit, Havdalah, weekday minyanim. A Hebcal widget keeps the Shabbat times current without anyone updating them.
Add the four pages
Visiting us, our rabbi and leadership, membership, contact with map and tap-to-call.
Make giving one tap
A Donate button in the header linking to a page that works on a phone, and someone who checks the inbox.
Why a shul-specific audit
General SEO tools don't know what a shul is for.
They'll praise your meta tags and miss that the Shabbat times are in a PDF from 2023. This audit checks the seventeen things that matter to a shul's actual visitors, scores them by weight, and explains each gap in words a board can act on. Run it on your site, then on the shul down the road.
Weighted score
Times and giving count triple; a meta description counts once.
Printable report
Bring it to the next board meeting.
Accessibility included
Older members and visitors with disabilities are part of the score.
Questions
What does the audit look for?
The things people actually visit a shul website for: this week's service and Shabbat times, the address with a map, a phone and email, who the rabbi is, how to donate or join, events and classes, what a first-time visitor should expect, accessibility information, and whether it works on a phone and loads fast.
Why does it matter?
A shul site is checked most on Friday afternoon, on a phone, by someone who wants one number: when is Mincha. If that takes more than two taps, the site has failed, however nice it looks.
Our site is on a platform we can't change
Most of the fixes are content, not code: putting times on the home page, adding a donate button, writing a visitors page. The audit tells you which.
Can you build or fix our shul's site?
Yes. Ari has built sites and apps for synagogues and Jewish nonprofits on Wix and Base44, including live zmanim, event calendars and online giving. Nonprofit pricing.
Ari Rosenberg, Consult With Ari